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Home 2018-08-01T19:54:21+00:00

What is a b2b platform?

What are the advantages of using a b2b platform?

What are the best b2b platforms on the market? Read this article and find out everything you need to know!

B2B or business-to-business refers to all online transactions that take place between two different companies. These transactions are made through B2B platforms which operate as online stores. The only difference is that a company is addressed and not an individual. They operate as online stores meaning their role is the name – they offer clients certain products or services of the company or brand that owns it.

We can say that the concept of B2B ecommerce is quite popular and depending on the way transactions take place, the B2B platforms are divided into 5 groups:

CUSTOMER-ORIENTED

These platforms are run by a community of companies which are interested in purchasing all kinds of products or services and are looking to support the buying process.

SUPPLIER-ORIENTED

These platforms are owned by vendors who are interested in generating online sales channels for potential buyers.

INDEPENDENT

These platforms are managed by a third-party that offers a B2B platform that is available for both customers and suppliers.

VERTICAL – TRADE PLATFORMS

These platforms connect each sector of a specific industry.

HORIZONTAL – TRADE PLATFORMS

These platforms connect buyers and suppliers from different industries around the world.

In a B2B platform, the supplier or the company presents the products or services with important information such as stocks, prices, and other details necessary for the sales process. Usually, the company that owns the B2B portal will offer the customers the registration data and allow them to create their own account. By doing so, the customer will have a secure access to all information related to their payments, orders, and etc. and the offer may be adapted according to the preferences of the user.

SOME OF THE ADVANTAGES OF USING A B2B PORTAL ARE:

  • Increased customer loyalty, a more secure and quick way to buy products or services

  • Access to sales and promotional channels that are available 24/7

  • Facilitated customer communication and a chance to integrate an online support service

  • Real-time offer updates

  • A quick and easy way to present lots of product characteristics

  • A chance to attach photos, presentations, video demonstrations, and other information to stimulate and improve the sales process

  • Lower costs of printing flyers and catalogs as they can be created and presented in electronic format

  • Access to promotional methods including banners, newsletters, and much more.

  • Access to a flexible application which can be customized to business workflows, specifics, and etc.

There are a lot of B2B platforms on the market, however, it is super important to use the right one. With the right B2B platform, you can easily grow your small business and achieve the success you deserve. We are going to present you some of the best platforms that can help present your business online and attract potential customers from all over the world.

1. ALIBABA GROUP

a Chinese platform based in Hangzhou, highly dedicated to e-commerce, retail, business-to-business, and consumer sales.

2. DHGATE

Another great B2B platform that allows potential customers to purchase small volumes of Chinese items at affordable prices.

3. GLOBAL SOURCES

This is one of the first B2B platforms, famous for its quality suppliers from various industries.

4.eWORLDTRADE

A new online business-to-business website that has been growing fast and is creating a new way for buyers and sellers to reach each other.

5. EC PLAZA

This is one of the fastest growing b2b platforms in South Korea.

6. GLOBALSPEC

This is an industry-specific platform and a great resource for specifications, industrial parts, and related services.

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